Respondents met the following qualifications:

• Hispanic U.S. residents between 25-54 years old
• Responsible for household decisions regarding real estate transactions
• Speak Spanish at home at least some of the time
• View at least 5 hours of Spanish language television per week
• Bought a home, condominium or other residence in the past 12 months or were planning to buy a home, condominium or other residence in the next 12 months

• Nearly three-fourths, or 72 percent, of Hispanic consumers would use a REALTOR® to buy or sell a home.
• Among consumers who bought a home in the past 12 months, 60 percent used a REALTOR® – a significant increase from only 18 percent in 2005, which was the first year of outreach specifically to Hispanic audiences.
• Only 17 percent of those surveyed would try to buy or sell a home without professional assistance – that’s an all-time low, down from 25 percent in 2001.
• Sixty nine percent strongly agree that owning a home helps build long-term wealth.
• Sixty eight percent of Hispanic consumers surveyed strongly agree that the real estate market varies by location.
• A full two-thirds of those surveyed – 66 percent – believe that buying a home this year is a good idea.