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Public Awareness Campaign: REALTORŪ Research
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| REALTORŪ Member Research Findings Each year the National Association of REALTORSŪ conducts a tracking study of member attitudes and awareness regarding the association and its communications programs. The objectives of the study are to measure:
The study was conducted online among 2,500 members selected at random from NAR membership lists between September 16-29, 2008. The sample was weighted to reflect the proportion of the total membership regarding gender, specialization and classification – in other words, brokers and sales agents, commercial and residential agents, and men and women were represented in proportion to their actual presence in the association. Summary of Key Findings The Public Awareness Campaign remains one of the most popular programs among NAR members - in 2008, 96 percent of REALTORSŪ favored the advertising program that promotes REALTORSŪ and the value of homeownership, and 89 percent wanted to see more advertising like it. More than four out of every five members rated the campaign’s effectiveness as “good” to “excellent” - an all-time high. REALTORSŪ had many positive things to say about the Public Awareness Campaign:
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