In 2009, NAR's Hispanic outreach campaign continues to reach this important and growing consumer segment with new television and radio commercials, print ads, outdoor and bus shelter ads, posters and Web banners, all available for state and local association use.

The primary message, "Ask if your agent is a REALTOR®, a member of the National Association of REALTORS®," is especially important to Hispanic consumers. This specific call-to-action assures consumers that they are working with someone they can trust—someone who will work closely with them throughout the process.

This year, in addition to emphasizing the importance of working with a REALTOR®, the Spanish-language messages dovetail with the messages in the general consumer campaign, explaining the buyer opportunities available in many of today’s real estate markets and conveying the financial and social benefits of owning a home.

Preview Advertising Materials
For Associations
These ads are available for local and state associations to customize.
Spanish Language Print Ad
Spanish Language Billboard
Spanish Language Bus Shelter
Spanish Language Poster

If you are viewing a file, please wait up to 10 seconds after clicking "View" for the video to begin.

Title Cable/DSL T1 Hispanic / TV View Download 1 min. 52 sec. Hispanic / Radio 30 sec 7500 Listen Download 0 sec. 0 sec. Hispanic / Radio 30 sec 8 of 10 Listen Download 0 sec. 0 sec. Hispanic / Radio 60 sec 7500 Listen Download 0 sec. 0 sec. Hispanic / Radio 60 sec 8 of 10 Listen Download 0 sec. 0 sec.

For REALTORS®
Spanish Language Web Banner

Customize Materials
The online ad generator allows local and state associations to customize standard-size print and outdoor ads by adding information such as the association’s name, phone number, and Web site address. You will be able to preview your customized ad online. After you approve the preview, you can then generate a high-resolution PDF suitable for insertion into a publication. Due to large file sizes for bus shelters and billboards, you will be contacted to make arrangements for delivery of high-resolution artwork for these outdoor layouts after you submit your customizable information.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.

Order Materials
If your publication needs print ads in sizes other than 11 X 17, 8.5 X 11, 10.75 X 8.25, 5.375 X 8.25, 5.375 X 4.125 or 4.25 X 5.5, you can request other customized sizes for a fee.

To customize the radio or television ads, visit the ad generator.

View Past Television Ads
These ads are not available for local and state associations to customize.
If you are viewing a file, please wait up to 10 seconds after clicking "View" for the video to begin.

Title Paso a Paso (Spanish) / TV View Paso a Paso (Subtitled) / TV View Paso a Paso (Spanish) / Radio Listen