If television is too expensive for your budget, radio is an excellent alternative. Radio works well as a support medium and has low costs relative to television. Radio allows selective demographic targeting through a wide variety of stations and formats.

If you are considering a local or state television campaign, each of the current Public Awareness Campaign radio commercials is available in a :30-second version and a :50/:10-second version, which can be customized for your state or local association.

Preview Current Radio Ads
Although only the Buyer Strength, Fence Sitters, Home with a View and Hispanic ads are running as part of the 2009 national media buy, all of the ads below are available for local and state associations to customize and use in their local markets.

Title Cable/DSL T1 Buyer Strength : 30 sec Listen Download 8 sec. 4 sec. Buyer Strength : 60 sec Listen Download 17 sec. 8 sec. Market Bottom : 30 sec Listen Download 8 sec. 4 sec. Market Bottom : 60 sec Listen Download 17 sec. 8 sec. Waiting In Line : 30 sec Listen Download 8 sec. 4 sec. Waiting In Line : 60 sec Listen Download 14 sec. 7 sec. Fence Sitters : 30 sec Listen Download 8 sec. 4 sec. Fence Sitters 7500 : 30 sec Listen Download 8 sec. 4 sec. Fence Sitters : 60 sec Listen Download 17 sec. 8 sec. Fence Sitters 7500 : 60 sec Listen Download 17 sec. 8 sec. Hispanic 7500 : 30 sec Listen Download 7 sec. 3 sec. Hispanic 8 of 10 : 30 sec Listen Download 7 sec. 3 sec. Hispanic 7500 : 60 sec Listen Download 14 sec. 7 sec. Hispanic 8 of 10 : 60 sec Listen Download 14 sec. 7 sec. Know How to Sell : 30 sec Listen Download 7 sec. 3 sec. Know How to Sell : 60 sec Listen Download 14 sec. 7 sec. Don't Try This at Home Listen Download 6 sec. 3 sec. Commercial Listen Download 8 sec. 4 sec.

If you represent a state and local REALTOR® association and would like to customize these radio ads, visit the ad generator.

If you would like to plan a local media outreach strategy using the radio ads, visit the Local Campaign Planning section of this site.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.

Title Building Wealth : 30 sec Listen Building Wealth : 60 sec Listen Home Values : 30 sec Listen Code of Ethics Listen Buyer Listen Seller Listen Homes with Character Listen Not This Owner Listen Hispanic : 30 sec Listen Hispanic : 60 sec Listen Who's Going to Help? Listen Making a Difference (Mintz :30) Listen Making a Difference (Mintz :60) Listen Good Time to Buy 30 sec / Radio Listen Good Time to Buy 60 sec / Radio Listen Entrepreneur Listen Paso a Paso (Spanish) Listen